International Challenge: Adidas Raised $2.1 Million for Charity

The sportswear brand Adidas organized an international charity challenge #HomeTeamHero, through which it raised over $2.1 million.

All funds will be directed to the World Health Organization’s COVID-19 Relief Fund.

The essence of the challenge was that Adidas would donate $1 for every active hour of exercise recorded in the adidas Running and adidas Training apps.

The international challenge took place from May 29 to June 7. Over 1.3 million people from around the world joined the initiative, including participants from Ukraine and the adidas Runners Kyiv community. The goal was to gather 1 million active hours of workouts, but the result exceeded $2.1 million.

“Taking part in such a challenge connects you to something bigger and more important. You realize that you’re not just going for another run. Each workout becomes more conscious. The understanding that you can really help in such an important cause is a huge motivation. My contribution was 5 hours and 39 minutes,” said Kateryna, one of the challenge participants.

“#HomeTeamHero is a great opportunity to show gratitude through active actions (any type of workout), and, what’s more, by doing it together, no matter where in the world you are, to those people who are taking care of us in these tough times. It fills you with pride to know that the goal was not just reached, but more than doubled, and your efforts played a part in this,” shared Oleksandra, a member of the adidas Runners Kyiv club.

Earlier, one of the participants of the adidas Runners Kyiv community, entrepreneur Vitalii Khomenko, raised 100,000 UAH for charity through running.

Photo – facebook.com/adidasRunnersKyiv